How does my audience access VR?
Accessibility is the mother of all considerations when it comes to virtual reality.
Here’s the thing, everybody’s got a mobile phone.
And they’re all able to actually display 360°.
So the top of the pile is 360° imagery or video.
It’s the most accessible type of virtual reality although not necessarily the immersive kind.
On the other end of the spectrum is fully immersive, high computer-power, real time rendered, stereoscopic 3D environment so the consideration you’ve got there knowing your audience is what demographic are they what are they likely to be able to spend how likely are they to have virtual reality kit.
So unless you’re actually setting up a virtual reality suite if you’ve got a show home or in your office space or an event.
Unless you’ve got that controlled environment you’re actually shipping out virtual reality experiences.
And 360 degree works on almost all platforms.
You’ve seen it already probably in facebook feeds.
If you’re not on Facebook you’ll have seen it embedded in websites.
If you haven’t then have a look below you’ll see it.
It’s as accessible as an image but it’s 360-degree so virtual reality is so much closer to your audience closer than you’ve even have realised before.
Also YouTube supports 360 degree viewing whether it’s photographic or CGI.
That’s why the decision is partly made for you already by knowing who your audience is.
Thoughts? Your comments are very much invited below.
or you can use these social media buttons to share! 🙂