The future of retail lighting.
Before large scale manufacture of the system has begins, this company has raised millions in venture capital.
How valuable is this video? It can be measured by it’s influence in buyers’ decisions to the degree it’s made the value obvious to them, of a system yet to be installed. Translate that into the revenue made and you’ve got the critical value of the video and thus the level of investment required for that business outcome.
This video is an important part of their sales process, meetings, trade shows and PR.
I produced this video from start to finish. Starting with what the business outcome required is and what their ideal customer cares about most.