Why you shouldn’t make do with architects CGI
Most of the time the marketing images that you see of a building development are done by the architects themselves.
And they look great most of the time but architects are designers and they’re great at designing great buildings.
Of course, that is where it starts. It has to be great design.
But on top of that, if you need to do what most people don’t do, and that is;
Go beyond using architects CGI and move into more engaging media types.
You need video and you need virtual reality.
The further you go the more you’re going to stand out.
It’s exactly because most people use the architects images that you have an opportunity to stand out with your design.